HCF

For more than eight years, Greater Group has partnered with HCF to transform its national branch network, delivering approximately 30 sites across Australia through design, procurement and build. The programme spans flagship branches, standard branches, integrated dental centres and a modular kiosk network, all built from a single scalable retail platform.

The partnership began by rethinking the role of the health insurer’s branch. Rather than functioning primarily as a claims counter, HCF envisioned its retail network as a place for health education, preventative care and personalised consultation. The pilot George Street branch translated this vision into a new customer experience, redefining the branch as a welcoming, consultative environment and receiving a Silver Award at the 2018 Sydney Design Awards.

Since then, Greater Group has evolved and implemented the concept across HCF’s national estate. A modular design system has enabled the format to scale across multiple branch types while responding to different tenancy conditions, operational requirements and investment cycles. Designed for longevity rather than frequent refurbishment, the programme continues to provide HCF with a flexible and cost-effective retail platform that supports its member-first approach to healthcare.