SharkNinja
Tech & Telco
Retail Design Guidelines and Multi-format System for APAC
Greater Group developed a comprehensive Retail Playbook to support SharkNinja’s APAC expansion and market entry, defining a unified retail framework across Shark Beauty, Shark Home and Ninja Kitchen. The system establishes clear standards for fixtures, formats and in-store experience, enabling consistent yet flexible execution across permanent installations, pop-ups and temporary activations throughout the region.
Scalable Retail Formats Across APAC
SharkNinja required a unified retail guideline to support rapid growth across Asia Pacific, ensuring brand consistency while accommodating varied footprints and retail typologies. The system needed to flex from Pop-Ups to shop-in-shop and standalone environments, with pilot locations in Indonesia validating operational efficiency, visual impact and localisation capability.
Modular Design For Rollout
We developed a modular pop-up retail design engineered for speed, adaptability and cost control. Standardised fixtures, material palettes and demo zones form a cohesive design language, while flexible configurations respond to site constraints. Pilot implementations across Indonesia tested multiple formats, refining the toolkit for seamless replication across APAC markets.
Consistent yet Locally Adaptable
The result is a future-ready experiential retail system that enables live demonstrations, immersive storytelling and strong visual presence in high-traffic environments. With proven pilot success, SharkNinja now holds a scalable retail platform that balances global brand integrity with regional flexibility, accelerating confident expansion throughout Asia Pacific.
