Bespoke
Engage us for a single capabilityFor brands that need specialist support at a specific stage, from customer strategy and retail design to documentation, fixture development, procurement, manufacture or installation.
Any one step
Optus
Bourke Street • Melbourne
Tech & Telco • Design, Procurement & Build
Bourke Street • Melbourne
Tech & Telco • Design, Procurement & Build
Retail Environments at Every Scale.
Retail environments built to scale across multiple sites and create impact at flagship level, combining consistent design systems with experiential customer journeys and the delivery capability to carry them from concept through rollout.
HOW WE WORK
Build the Retail System Around the Customer
Design
01 · Understand the Customer
Understand how your customers engage
We study customer behaviour, journeys, missions and trading patterns to understand how people discover, navigate, engage and buy. These insights establish the experience principles that shape the format, zoning and wider retail system.
- Customer journey mapping
- Behaviour & trading analysis
- Experience principles
Design
02 · Set the Guideline
From insights to a scalable playbook
The customer experience is translated into clear principles for planning, zoning, fixtures, materials and merchandising. These elements are developed, documented and costed as a repeatable retail system that can adapt across formats, footprints and locations.
- Retail Playbook
- Fixture families
- Documentation set
Build
03 · Pilot and Refine
Build and test before wider rollout.
The pilot brings the retail system into a live environment, allowing us to assess customer flow, fixture performance, merchandising, durability and installation. Findings are incorporated into the design and documentation before wider rollout.
- Pilot build
- Trading review
- Refined documentation
Build
04 · Rollout Programme
Consistent delivery across markets
Manufacturing, procurement, logistics and installation are managed as one programme, combining in-house joinery capability with an established supplier network. Scope, programme, quality and budget are coordinated across every site and market.
- Production programme
- Procurement & logistics
- Fitout & installation
Perform
05 · Govern the Standard
Maintain consistency as the network grows.
Controlled documentation, fixture libraries and design reviews provide a consistent reference for every new location. Market-level QA maintains the intended customer experience, brand expression and quality across sites and delivery teams.
- Format governance
- Fixture library
- Market QA
Perform
06 · Optimise and Refresh
Review, optimise and refresh over time.
Post-launch reviews assess customer journeys, layouts, merchandising and the physical environment once stores are trading. These insights inform targeted improvements and planned refresh programmes across the wider retail network.
- Post-launch review
- Layout optimisation
- Refresh programme
HOW TO ENGAGE US
End-to-End
Engage us across the full journeyFor flagships, first stores and new retail concepts requiring one accountable team across customer strategy, design, documentation, manufacture, procurement, fitout and optimisation.
Steps 01–06
Programme Partnership
Engage us as your rollout partnerFor brands growing across multiple sites, formats and markets. We manage retail guidelines, design adaptation, fixture systems, procurement, rollout and governance across the wider network.
Ongoing programme
01 / 0602 / 0603 / 0604 / 0605 / 0606 / 06
Pandora Bourke St Melbourne FlagshipSeafolly Miranda Sydney StoreMAC Store in Store in Lotte Duty FreeHCF Kiosk AustraliaNike Football World Cup Pop UpCIMB Niaga Digital Lounge Kemang Indonesia
FORMATS
Flagship
A high-impact brand destination designed around the full customer experience, with bespoke fixtures, feature moments and detailing built for high-volume trade.
FORMATS
Store
A repeatable retail format designed to deliver a consistent customer and brand experience across different sites, footprints and markets.
FORMATS
Store in Store
A complete brand environment within a larger retailer, adapting the retail concept to the host store’s footprint, guidelines and trading requirements.
FORMATS
Kiosk & Concession
A compact retail format designed around visibility, customer flow and efficient service, with modular systems that support fast installation and changing locations.
FORMATS
Pop-up & Activation
A temporary retail experience designed to create immediate brand impact, with concept, production, installation and removal coordinated around a fixed trading window.
FORMATS
Digital & Display
Integrated digital, lighting and display systems designed into the retail environment to support product storytelling, customer engagement and changing content.
INDUSTRIES
Retail across every category.
The categories our retail work is filed under,
and the brands behind them.
Fashion & Apparel
Nike, adidas, New Balance, Crocs, LSKD, Seafolly, Love, Bonito
Watches & Accessories
Pandora, Swarovski, Breitling, Tissot, Diamond Exchange
Tech & Telco
Optus, Singtel, Huawei, SharkNinja
Large Format
David Jones, Matahari, Heinemann, JB Hi-Fi, Cold Storage
Automotive
Porsche, Avis Budget Group, MG Motor, Motome
Healthcare
HCF, SILK Laser Clinics, Hearing Australia
Banking & Services
ANZ, CIMB Niaga
Luxury & Beauty
Estée Lauder Companies, Chopard, Qeelin
Lifestyle & Speciality
T2 Tea, Brompton Junction, Yamaha
SELECTED WORK
Retail Brands We’ve Helped Transform
Explore our retail work →
Even with the toughest projects, they are always one step ahead.
“I started collaborating with Nina and Greater Group team in 2017 and, to date, each and every project we do together has been amazing. Working in a Travel Retail sector, projects have a faster pace and turnaround demands. Even with the toughest projects, they are always one step ahead, and the combination of their pro-activity and problem solving skills makes working with them an enjoyable time. The effectiveness of their coordination, communication and overall project management is truly remarkable.”
We chose Greater Group as our partner for store design, approval process and build.
“During my time as CEO at Pandora I worked closely with Greater Group developing our retail network of concept stores. We chose Greater Group as our partner for store design, approval process and build as we liked their hands-on approach to resolving all issues small or large and their keen attention to detail. Greater Group were manufacturing custom designed Pandora furniture not only for the Australian market but also for the global Pandora business.”
Executing the brief with the utmost professionalism within a tight time frame.
“The team from Greater Group implemented an intelligent VM strategy and provided us with the visual hierarchy guidelines for further national roll-outs that are cost efficient, easy to install and allow for adaptability across all our platforms. We were impressed by the creativity and innovation Greater Group poured into this project, executing the brief with the utmost professionalism within a tight time frame.”
It’s chic and sophisticated yet still warm and welcoming to our customers.
“Greater Group did an excellent job following the project brief to deliver results that perfectly align with our vision for the updated interiors. We wanted to take a fresh approach to the visual appearance of our clinics but it was important for the characteristic features of the previous design to still be present. We love the refreshed look, it's chic and sophisticated yet still warm and welcoming to our customers.”
Common Questions
What Brands Are Asking
Do you design and build?
Yes. Greater Group can manage the full project across strategy, design, documentation, procurement, manufacture, fitout and delivery, or work across individual stages depending on what you need.
We also adapt and document existing global concepts for local markets, giving brands the flexibility to engage us for the right scope at each stage.
How do you approach a retail rollout?
We establish the concept and retail guideline, then develop the documentation and fixture system required for consistent delivery. Value engineering is built into the process, reviewing materials, fixtures, manufacturing and construction methods to optimise cost and efficiency before scale.
Where appropriate, a pilot store allows the format to be tested and refined before sites are delivered through a coordinated rollout programme aligned to your locations, markets and opening dates.
How long does a store take?
Timelines depend on the format, footprint, site conditions and scope. We establish the programme early, identifying critical dates for design approvals, landlord submissions, procurement, manufacture and installation.
For multi-site programmes, these stages can overlap to keep successive locations moving towards their opening dates.
Can you work with landlords and centre management?
Yes. We regularly coordinate with landlords, shopping centres, airports and other property stakeholders as part of retail delivery.
Our teams can manage fitout submissions, documentation requirements, approvals, site access and installation requirements through to handover.
Can you adapt our existing global concept?
Yes. We work with global brands to translate established retail concepts into local sites, formats and market conditions.
This can include site adaptation, planning, documentation, fixture development, material specification and coordination with local landlords and delivery teams, maintaining the core brand and customer experience across locations.
Can you manufacture fixtures and joinery?
Yes. We manage bespoke joinery, fixture production and procurement as part of our delivery capability, including manufacturing through The Lab in Melbourne and our wider supplier network.
For multi-site programmes, fixtures can be developed as repeatable families to support consistency, cost control and efficient rollout.
Can you work across multiple markets?
Yes. Greater Group delivers projects across Australia, New Zealand, Asia and global markets, supporting both individual projects and multi-market programmes.
Our network of studios and delivery partners allows us to combine local market knowledge with a consistent design and documentation approach, helping brands maintain a clear customer and brand experience as they expand across markets.
What do you need from us to get started?
A site, target opening date, indicative budget and any existing brand or retail guidelines are enough to start the conversation. Floor plans, lease plans and landlord requirements are also useful where available.
We can then define the appropriate scope, programme and next steps for your project.
INSIGHTS
