Heinemann
Large Format
A Global Design Partnership Across Heinemann's Travel Retail Network
Greater Group has partnered with Heinemann since 2017, supporting its travel retail environments across 10 airports globally. The relationship spans research, strategy, concept development, zone and fixture planning, graphic design, detailed documentation and 3D visualisation, giving Heinemann and its stakeholders a clear view of each environment through design and approval. Selected projects extend through design and build.
Across the programme, Greater Group has developed a detailed working knowledge of Heinemann’s retail environments and the global brands within them. Brand data sheets capture fixture standards, presentation requirements and design specifications, providing a consistent reference across projects and supporting the coordination of complex multi-brand and multi-category environments.
The partnership spans multiple airports across Australia, New Zealand, Singapore, Malaysia, Japan and India, with further projects in Macau. From major terminal environments to dedicated Beauty & Fragrance and Confectionery stores, the programme continues to expand across markets, formats and categories. Sydney T2 was named Overall Commercial Winner at the 2024 Corian® Design Awards.
There are numerous creative agencies in the market in various industry/field, but finding the right fit for clients’ requirements involve much more than just good quality and service. I started collaborating with Nina and Greater Group team in 2017 and, to date, each and every project we do together has been amazing. Working in a Travel Retail sector, projects have a faster pace and turnaround demands. Greater Group with its dynamic pool of talents have been at their utmost competency level. Even with the toughest projects, they are always one step ahead, the combination of their pro-activity and problem solving skills makes working with them an enjoyable time. The effectiveness of their coordination, communication and overall project management is truly remarkable. I would highly recommend Greater Group as a valued working partner.
