Bespoke
Engage us for a single capabilityFor operators that need specialist support across a specific part of the venue, from capacity and service planning to concept design, FF&E, documentation, joinery or fitout.
Any one step
Pocket Platform
Marvel Stadium • Melbourne
Hospitality • Design, Documentation & Delivery
Marvel Stadium • Melbourne
Hospitality • Design, Documentation & Delivery
Destinations Designed for High-Traffic.
Venues designed for the busiest day of the year, supporting peak service flow, throughput and materials that survive it, with design and build managed by one accountable team across scope, programme and budget.
HOW WE WORK
Design Around Service, Flow and Demand
Design
01 · Understand Demand
Define capacity, flow and peak demand.
We study covers, queueing, dwell time, turnover and trading patterns to understand demands throughout service. These requirements establish the operational brief, capacity and customer journey that guide the design.
- Capacity study
- Queue & dwell analysis
- Trading brief
Design
02 · Plan the Service
Plan FOH, BOH and circulation.
Customer journeys, staff movement, kitchens, bars, serveries, storage and service routes are planned as one connected system. This establishes efficient movement for guests and teams and supports service at full capacity.
- Service flow plan
- FOH & BOH planning
- Concept design
Design
03 · Specify for Demand
Specify for durability and daily service.
Finishes, joinery and FF&E are specified around customer volumes, cleaning requirements, maintenance and trading hours. Material and detailing decisions consider durability, maintenance and presentation over the life of the venue.
- FF&E specification
- Finishes schedule
- Joinery detailing
Build
04 · Deliver Around Trading
Build around trading and event windows.
Off-site manufacturing, staged works and coordinated installation reduce time required on site. Delivery is planned around the operating calendar to minimise disruption and get the venue ready for service on programme.
- Staged programme
- Off-site manufacture
- Fitout & installation
Perform
05 · Review in Operation
Review performance under live service.
Post-opening reviews assess customer flow, queueing, service capacity, durability and operational performance during live service. Findings identify targeted adjustments and provide insight that can be carried into future projects.
- Post-opening review
- Operational adjustments
- Operator handover
Perform
06 · Maintain and Evolve
Refresh and optimise over time.
Maintenance, refurbishment and upgrades can be programmed around trading and event calendars, allowing environments to evolve with customer expectations, operational requirements and the wider venue portfolio.
- Venue standards
- Refurbishment programme
- Event-calendar delivery
HOW TO ENGAGE US
End-to-End
Engage us across the full journeyFor new venues and major refurbishments requiring one accountable team across service planning, design, documentation, procurement, manufacture, fitout and post-opening review.
Steps 01–06
Programme Partnership
Engage us across your venue portfolioFor operators managing multiple venues, locations or formats. We provide an ongoing team across venue standards, design, procurement, delivery, refurbishment and optimisation.
Ongoing programme
01 / 0602 / 0603 / 0604 / 0605 / 0606 / 06
Chen’s 2.0 Restaurant, SingaporeSt Andrews Beach Brewery, Melbourne ParkDélifrance Causeway Point, SingaporeMAXX Coffee Kelapa Gading Flagship, JakartaMCG Express, Melbourne Cricket GroundAroha, Auckland Airport
VENUE TYPES
Restaurant
Dining environments planned around the complete service journey, connecting kitchen, front of house, customer flow and capacity through every service.
VENUE TYPES
Bar
High-volume bar environments designed around ordering, service capacity, customer flow and efficient staff movement during busy trading periods.
VENUE TYPES
QSR & Grab-and-Go
Fast-service formats planned around throughput, with queueing, ordering, collection and menu visibility designed for peak demand.
VENUE TYPES
Café
Flexible café environments designed around service, seating and customer flow across standalone, workplace, retail and travel locations.
VENUE TYPES
Stadium & Venue
High-capacity hospitality environments spanning concourse food and beverage, bars, dining and premium hospitality, planned around event-day demand.
VENUE TYPES
Airport & Travel
Travel hospitality environments designed around passenger flow, dwell time and service, with delivery coordinated around airport access and operational requirements.
SELECTED WORK
The venues we've designed and built for the busiest days of the year.
Explore our hospitality work →
The high-end retail space they delivered exceeded our expectations.
“Working with the Greater Group team was a great experience, and the high-end retail space they delivered exceeded our expectations. The attention to detail and creativity showcased in every aspect of the design and build process was excellent. We are very pleased with the outcome and look forward to continuing our partnership on future projects.”
The finished result exceeded our expectations and created a dramatic wow factor.
“Vantage Bar is our third and final site at Auckland airport, and the most challenging. Polly and the team were great to deal with and worked through the complexities of the project with professionalism and logical smart solutions. The finished result exceeded our expectations and created a dramatic wow factor to the food court offerings. The design integrated the digital elements into the floor plan providing a fantastic customer experience.”
Common Questions
What Venue Operators Usually Ask Before We Start
Do you design and build?
Yes. Greater Group can manage the full project across strategy, concept design, documentation, FF&E, procurement, joinery manufacture, fitout and delivery, or work across individual stages depending on your requirements.
Our hospitality experience spans restaurants, bars, cafés, QSR, stadiums, major venues and travel environments, with the scope tailored to each project.
How do you design for peak demand?
We start by understanding capacity, covers, customer flow, queueing, service points, dwell time and turnover. This establishes how the venue needs to perform during its busiest trading periods.
Front of house, back of house and circulation are then planned around these requirements, creating an environment that supports efficient service when demand is at its highest.
Can you deliver around our trading or event calendar?
Yes. We programme design, procurement, manufacture and installation around trading periods, events, seasons and available closure windows.
Where possible, joinery and other components are manufactured off site in advance, reducing time on site and allowing installation to be coordinated around the windows available.
Do you plan kitchens and back of house?
Yes. Kitchens, bars, serveries, storage and service routes are planned alongside the customer areas rather than after them, so staff movement and guest movement resolve as one system.
We coordinate with kitchen consultants, equipment suppliers and your operations team, and the layout is tested against the covers and service model the venue is being built for.
Can you work with an existing venue?
Yes. We regularly work within existing environments, including refurbishments, upgrades and retained fitouts.
We assess the existing space early to identify what can be retained, adapted or replaced, then develop the design and delivery programme around the existing conditions and operational requirements.
Can you manufacture bars, serveries and bespoke joinery?
Yes. We manage bespoke bars, serveries, counters and hospitality joinery through our manufacturing and procurement capability, including production through The Lab in Melbourne and our wider supplier network.
Off-site manufacture also allows key elements to be coordinated and quality checked ahead of installation, supporting faster delivery on site.
Can you work across multiple venues and markets?
Yes. Greater Group supports individual venues, multi-site hospitality programmes and projects across Australia, New Zealand, Asia and global markets.
Our teams can establish shared design and delivery principles across a portfolio, with each venue developed around its specific format, location, customer demand and operational requirements.
What do you need from us to get started?
A site, target opening date, indicative budget and an understanding of the intended venue and service model are enough to start the conversation. Floor plans, existing conditions, operational requirements and event or trading calendars are also useful where available.
We can then define the appropriate scope, programme and next steps for your project.
INSIGHTS
