Delifrance

Greater Group has worked with Délifrance in Singapore since 2021, developing store concepts, detailed documentation and project management across seven outlets. The programme spans suburban malls, business districts, civic destinations and other high-traffic environments, each with a different balance of takeaway, dine-in, waiting and longer dwell.

That variation became the starting point for the design. Rather than forcing one café format across the network, Greater Group shaped each location around the way customers actually use it. HDB Hub needed to support quick transactions and longer stays within the same café. Causeway Point required a complete brand presence within an open island tenancy. Changi City Point pushed the brand towards a younger, more contemporary café experience, while Waterway Point demonstrated how the established design language could be carried into another site without restarting the concept.

A common retail language holds the network together across product presentation, materials, signage and brand expression, while planning, seating, service and waiting zones respond to each site and customer profile. The result is a Délifrance network that feels consistent without becoming repetitive, with each store designed around the conditions that make that location different.