Délifrance HDB Hub

Unlike a typical shopping centre, HDB Hub is driven by appointments, civic services and office activity. For Délifrance, that creates a customer whose time is unpredictable. One visit might be a two-minute takeaway, while another could involve waiting or meeting for considerably longer.

The challenge was to create a café that could accommodate both behaviours simultaneously, balancing speed and convenience with comfortable dwell without allowing one to compromise the other.

Greater Group organised the concept around distinct but connected zones for ordering, waiting and dining, allowing different customer journeys to happen naturally within the same footprint. Clear circulation keeps faster transactions moving while creating more comfortable areas for customers with time to stay.

Delivered through concept design and detailed documentation, the planning principles were resolved into a clear execution package, ensuring the intent of the space could be accurately carried through by the local delivery team.

The completed HDB Hub outlet demonstrates how the Délifrance format can respond to a fundamentally different customer rhythm without requiring a different brand experience. Customers can arrive for a quick transaction or settle in for a longer stay, with both behaviours accommodated within one cohesive environment.

As one of the earliest projects in Greater Group’s Délifrance programme, HDB Hub also established the planning and documentation approach that would support the brand’s subsequent adaptation across different Singapore locations.