Délifrance HDB Hub

HDB Hub creates a very different customer rhythm from a conventional shopping centre. Some visitors are moving between appointments and need a quick coffee or takeaway, while others are waiting, meeting or looking for somewhere to sit for longer.

The brief was to make those very different behaviours coexist comfortably within one café. Fast-moving customers needed a clear and efficient journey through ordering and collection, while longer-stay customers needed a more settled environment that did not feel like an extension of the queue.

Greater Group planned the café around different levels of dwell rather than treating the entire floorplate as one generic dining area. The service counter and bakery offer remain highly visible and accessible, making the experience easy to understand for customers who only have a few minutes.

Beyond the immediate transaction zone, banquette seating and more settled dining areas create a calmer place for customers staying longer. The two modes remain visually connected, but the planning reduces conflict between ordering, waiting, circulation and seated customers.

The completed HDB Hub location functions equally well as a quick-stop bakery and as a place to spend more time. Customers in a hurry can move directly through the offer, while those waiting for appointments or meeting others have dedicated seating away from the busiest movement.

The project demonstrates how customer behaviour can shape the café format more effectively than a standard floor plan. That thinking gave the wider Délifrance programme another way to respond to locations where convenience and dwell need to work side by side.