Measurement
Understand how the environment is performing.
Behaviour, conversion, sensor, heatmap and attribution data how people actually use the space, with performance measured against the objectives it was designed to achieve.
Designed to Perform Beyond Opening Day.
Opening day is the beginning of the performance cycle. Greater Group measures how an environment is used, identifies opportunities to improve performance, maintains the physical standard and feeds real-world insight back into future decisions.
WHAT WE DO
Know what’s working. Improve what comes next.
Measure, optimise and maintain environments after opening, using real-world performance to improve the space today and inform what comes next.
Perform
01 · Analytics
Measure performance in the real world.
Customer behaviour, conversion tracking, sensor and heatmap data and attribution modelling — how a space actually performs once it is trading, reported against the brief it was designed to.
- Conversion tracking
- Sensor & heatmap data
- Attribution modelling
Perform
02 · Optimisation
Use what you learn to improve what’s next.
Site diagnostics feed a cycle of conversion rate optimisation — A/B testing, range and layout tuning and continuous audits, so a change is proved on one site before it is rolled to the estate.
- Site diagnostics
- A/B testing
- Range & layout tuning
- Continuous audits
Perform
03 · Media
Make the environment work as a media channel.
The space as a media channel — retail media networks, on-site digital media, storefront and window, catalogue and brand activations, sold and scheduled against the estate's own traffic.
- Media networks (RMN)
- On-site digital media
- Storefront & window
- Brand activations
Perform
04 · Digital
Connect the space to the wider digital ecosystem.
Web development, eCommerce integration, customer data and loyalty, and the on-site digital systems that connect what happens in the space to what happens everywhere else.
- eCommerce integration
- Customer data & loyalty
- On-site digital systems
Perform
05 · Marketing
Keep customers engaged beyond the space.
Copywriting and editorial, social content, SEO and AEO, email and CRM and brand strategy — delivered with Engine Room, Greater Group's brand and marketing studio.
- Content & editorial
- SEO & AEO
- Email & CRM
HOW WE CAN SUPPORT YOU
Maintenance
Keep every environment performing at its best.
Programmed maintenance, warranty management, site audits and day-two works maintain the intended standard across individual sites or the wider network.
Activation
Keep the environment working beyond opening day.
Media, digital and marketing connect the physical environment to campaigns, content, eCommerce, loyalty and CRM, keeping customers engaged between visits.
The Performance Loop
Opening day is the start, not the finish.
01 / 0602 / 0603 / 0604 / 0605 / 0606 / 06
Press a stage to see what it covers
The Performance Loop
Measure
Behaviour, conversion, sensor and heatmap data and attribution modelling, reported against the brief the space was designed to rather than as raw traffic.
The Performance Loop
Optimise
Site diagnostics feed A/B testing, range and layout tuning and continuous audits. A change is proved on one site before it is rolled to the estate.
The Performance Loop
Maintain
Programmed maintenance, warranty care, dilapidation management and day-two works, audited against the guidelines the design came from.
The Performance Loop
Monetise
Retail media networks, on-site digital, storefront and window and brand activations — the estate's own traffic sold and scheduled as a channel.
The Performance Loop
Connect
eCommerce integration, customer data and loyalty and the on-site digital systems that join what happens on the floor to everything behind it.
The Performance Loop
Scale
Content, SEO and AEO, CRM, email and brand strategy are delivered with Engine Room, extending the brand beyond the physical environment and building engagement between visits.
Common Questions
What Brands Are Asking
What does Perform actually cover?
Perform covers analytics, optimisation, maintenance, media and digital integration after opening, measuring how environments perform, improving them over time and maintaining the intended standard.
Do you only support spaces you designed or built?
Yes. Perform continues the relationship after Design or Build, using our knowledge of the original brief, design intent and delivery to maintain and improve the environment after opening.
What do you actually measure?
We measure customer behaviour, conversion, movement, engagement and attribution using available sensor, heatmap and performance data, translating findings into prioritised actions.
How does optimisation work?
Performance insights are translated into practical improvements across customer journeys, layouts, zoning, merchandising and touchpoints, with the impact measured over time.
Is maintenance reactive or scheduled?
Both. Programmed maintenance, warranty management, site audits and day-two works maintain the intended standard, with reactive support available when required.
Can the space generate media value?
Where appropriate, yes. Physical environments can support retail media, digital screens, storefronts, point-of-sale media and brand activations as part of a wider media programme.
How does Perform connect physical and digital?
We connect the physical environment with eCommerce, loyalty, CRM, on-site technology and other digital touchpoints to create a more connected customer journey across channels.
Who delivers the marketing side?
Content, SEO and AEO, CRM, email and brand strategy are delivered with Engine Room, Greater Group’s specialist digital and marketing agency. Engine Room connects the physical environment with the wider customer journey, helping brands stay visible, relevant and connected with customers beyond the space.
It’s chic and sophisticated yet still warm and welcoming to our customers.
“Greater Group did an excellent job following the project brief to deliver results that perfectly align with our vision for the updated interiors. We wanted to take a fresh approach to the visual appearance of our clinics but it was important for the characteristic features of the previous design to still be present. We love the refreshed look, it's chic and sophisticated yet still warm and welcoming to our customers.”
Executing the brief with the utmost professionalism within a tight time frame.
“The team from Greater Group implemented an intelligent VM strategy and provided us with the visual hierarchy guidelines for further national roll-outs that are cost efficient, easy to install and allow for adaptability across all our platforms. We were impressed by the creativity and innovation Greater Group poured into this project, executing the brief with the utmost professionalism within a tight time frame.”
We chose Greater Group as our partner for store design, approval process and build.
“During my time as CEO at Pandora I worked closely with Greater Group developing our retail network of concept stores. We chose Greater Group as our partner for store design, approval process and build as we liked their hands-on approach to resolving all issues small or large and their keen attention to detail. Greater Group were manufacturing custom designed Pandora furniture not only for the Australian market but also for the global Pandora business.”
Even with the toughest projects, they are always one step ahead.
“I started collaborating with Nina and Greater Group team in 2017 and, to date, each and every project we do together has been amazing. Working in a Travel Retail sector, projects have a faster pace and turnaround demands. Even with the toughest projects, they are always one step ahead, and the combination of their pro-activity and problem solving skills makes working with them an enjoyable time. The effectiveness of their coordination, communication and overall project management is truly remarkable.”