Greater Group project

About Greater Group

Born in Melbourne,
Trusted globally.

An end-to-end partner for retail, hospitality and workplace environments. 35 years. 22 countries. One accountable team.

Heinemann
Sydney International Airport
Travel Retail • Design & Build

Our Story

Creating intelligent environments since 1989.

From a single Melbourne studio to a network across 25 countries, Greater Group has grown into one of the world's largest integrated retail environment agencies. The purpose has remained the same: High-impact, high-reach design, built to scale, optimised to perform.

Today, our studios, connected by a globally standardised network and driven by their deep local knowledge, design their way to a better retail and commercial collaboration and demonstrate globally powered.

T2 Highpoint by Greater Group
T2 Tea
Melbourne · Australia
Lifestyle Retail · Build & Joinery

By the numbers

What 35 years builds.
35+
Years in business
10
Studios
3
Procurement hubs
145+
Experts globally
1
Manufacturing facility
22
Countries served
50+
Design awards
25,000+
Projects delivered

How we work

Helping great ideas survive reality.

Three connected capabilities, one accountable team. We carry the work from first sketch through manufacturing and install, then stay close to it long after handover.

Strategy and Design
Design • Strategy

Strategy, concept and technical documentation

Brand strategy and creative concept through to technical documentation and build.

Explore Design →
In-house Manufacturing
Build • Manufacturing

In-house joinery, fixtures and FF&E

Dedicated manufacturing in Tullamarine protects design intent at scale and on programme.

Explore Build →
Post-launch Analytics
Perform • Optimise

Post launching analytics, audits and ongoing care

Footfall and conversion data turned into actions that keep spaces working long after handover.

Explore Performance →

Client testimonials

Don't just take our word for it.

The clients we're proudest of are the ones who keep calling back, across travel retail, hospitality and premium retail rollouts.

"Working with Greater Group was a great experience. The high-end retail space they delivered exceeded our expectations. The attention to detail and creativity showcased in every aspect of the design and build process was excellent."

Andrew Park

Strategic Sourcing Manager, Delaware North
"The Penfolds Wine Bar at Adelaide Airport exceeded our expectations. Polly and the team provided innovative options to deliver the Penfolds experience whilst dealing with the complexities of an airport environment."

Justin Scotti

Managing Director, Emirates Leisure Retail
"Each project we do together has been amazing. Even with the toughest projects, they are always one step ahead. The combination of pro-activity and problem solving makes working with them an enjoyable time."

James Ngo

Senior Manager, Design and Projects, Heinemann
"New Balance worked closely with Greater Group and collectively designed a kit of parts for use across 30 Global Flagships. Greater Group were instrumental in achieving huge savings in our CAPEX."

Bob Neville

Global Retail Creative Director, New Balance
"We engaged Greater Group to create a flexible, collaborative, and sustainable workplace. Their vibrant and engaging team delivered an outcome that perfectly reflected the design intent. The result is a beautiful and sophisticated space."

Vanessa Ettwell

Workplace Project Manager, Ashurst
"During my time as CEO at Pandora I worked closely with Greater Group developing our retail network. We chose Greater Group for store design, approval process and build as we liked their hands-on approach to resolving all issues."

Karin Adcock

Former CEO, Pandora