Délifrance Causeway Point

Causeway Point presented Délifrance with an open island tenancy positioned directly within the mall circulation. There is no conventional façade, entrance or single customer approach, with shoppers encountering the café from multiple directions as they move through the centre.

That changed the role of the design entirely. Without a traditional shopfront to announce the brand, the café itself needed to become the frontage, communicating the product offer, service point and seating experience clearly from every side.

Greater Group treated the entire edge of the café as customer-facing. The oval form allows the service counter, bakery displays and illuminated signage to remain visible from multiple approaches, giving customers an immediate understanding of the offer wherever they encounter the tenancy.

Planting and integrated seating were used to create definition around the exposed site without closing it off from the mall. This gave the café enough spatial identity to feel like a complete hospitality environment rather than a kiosk with furniture placed around it.

Causeway Point turns the absence of a conventional shopfront into one of the strongest parts of the design. The entire perimeter contributes to visibility, allowing Délifrance to communicate its brand and offer continuously as customers move around the tenancy.

The project also demonstrated the flexibility of the refreshed identity in a fundamentally different format. The same Délifrance language could operate successfully in an open island environment, giving the broader programme greater freedom to respond to unconventional retail sites.