David Jones
Large Format
David Jones: Three Thousand Fixtures Across Four Tier 1 Stores
Greater Group delivers David Jones’ beauty department fixture programme across four Tier 1 stores in Melbourne and Sydney through design development, fixture production, procurement and installation, comprising more than 500 fixture styles and 3,000 individual units.
A department store beauty hall is the most complex retail floor in the country. It is not a single retailer’s space but dozens of brand concessions sharing a floor, each carrying its own fixture standards, budget, launch calendar and expectation of visual prominence, and the department store must present that as one coherent hall rather than a market.
David Jones’ Tier 1 stores carry the highest expectation and the largest brand rosters, which makes refurbishing their beauty departments an industrial requirement as much as a design one. The question is not whether a single fixture can be made well but whether three thousand can be made consistently and installed within a trading store. Greater Group holds design development, fixture production, procurement and installation across the programme, with value engineering applied throughout, since a style repeated across four stores and dozens of brands multiplies every efficiency and every error at the same rate.
