Optus

For more than 12 years, Greater Group has been a trusted design and delivery partner for Optus, supporting the evolution of one of Australia’s largest telecommunications retail networks. Across more than 300 stores and five retail formats, our role has spanned design, procurement, documentation and build, delivering a consistent customer experience while the network continued to evolve.

As customer expectations shifted from handset sales to service, connectivity, business solutions and smart home technology, Optus introduced successive generations of its retail concept. Greater Group has guided each evolution, from flagship destinations and in-line stores to business centres, kiosks and prototype environments, ensuring every new concept could be efficiently implemented across the national estate.

By maintaining both the retail design standards and the rollout programme, Greater Group has enabled more than 300 stores to evolve as one cohesive retail network rather than a collection of individual projects. This long-term partnership has been recognised through multiple industry awards, including the 2017 Sydney Design Awards Silver Award for Chadstone and the 2024 National Retail Awards Store Fit-Out of the Year for the Melbourne Flagship.