Huawei

Greater Group has partnered with Huawei Australia across its physical retail network, delivering three experience stores alongside more than 300 retail displays in third-party stores nationally. The relationship spans concept design, prototyping, manufacture, procurement, installation and build, allowing the same brand to operate across everything from a complete Huawei store to a single display within another retailer.

The two formats require different responses. Huawei’s experience stores provide the space to demonstrate the wider ecosystem across smartphones, audio, wearables, accessories and computing, with customers able to explore and compare products in a dedicated brand environment. Third-party displays have to achieve the same recognition within a much smaller footprint, often positioned directly alongside competing technology brands.

Greater Group has supported both through a combination of local and offshore production. Custom store joinery is prototyped and manufactured through The Lab in Melbourne, while offshore procurement provides the scale required for the national display programme. Together, the two streams create a retail system that can move between flagship expression and high-volume rollout while maintaining a consistent Huawei experience.