Singtel
Tech & Telco
Future-Ready Flagship Retail Concept For Singtel
A progressive experiential retail design journey delivered through a long-standing partnership with Singtel — evolving from VM strategy and temporary formats to scalable store frameworks and culminating in the Jurong Point flagship. The project anchors the next chapter of Singtel’s physical retail evolution in Singapore.
Evolving A Trusted Retail Partnership
Through ongoing partnerships covering VM design, retail environment enhancement, temporary retail formats and future-ready store frameworks, greater group has supported Singtel’s retail transformation. The Jurong Point flagship represents the next step — redefining the telco retail experience through immersive technology zones, personalised consultation and clear brand storytelling.
Strategic Flagship Experiential Design
Leveraging deep brand familiarity, we translated Singtel’s retail vision into a structured experiential retail framework. Clearly defined zones for device discovery, smart home engagement, SME consultation and sustainability were integrated into a seamless customer journey balancing innovation, operational clarity and flagship presence.
Flagship Benchmark For Future Stores
Jurong Point stands as Singtel’s most advanced physical expression to date — an immersive telco retail environment that strengthens engagement and supports personalised service. The store establishes a strategic benchmark for future network evolution, built on a foundation of long-term collaboration and retail expertise.
