A New Retail Brand Direction for a Trans-Tasman Rollout Programme
Greater Group has worked with LSKD since 2024, defining the brand’s retail direction and translating it into a scalable store format now delivered across nine locations in Australia and New Zealand through design, build and project management.
The engagement began with a research-led review of LSKD’s existing network, identifying what to retain, evolve and redefine for the brand’s next phase of growth. The resulting retail direction established a new store format and the design standards required to scale it, with Takapuna becoming its first built expression.
Since then, the concept has evolved into a repeatable retail system: a coded fixture kit, consistent planning principles and a centralised procurement and joinery model. Each new store adapts to its individual tenancy without reinventing the concept, allowing LSKD to move from high streets and shopping centres to heritage environments while maintaining a consistent brand experience across both sides of the Tasman.