Building the Blueprint for Rollout
Turning a Retail Direction Into a Store
Takapuna was the first built expression of LSKD’s new retail direction, moving the work from strategy and concept into a functioning physical store. The challenge was not simply to deliver one successful tenancy, but to resolve how the new design would actually be planned, detailed, manufactured and repeated.
That meant decisions made at Takapuna had implications beyond the site itself. Fixtures, merchandising principles, customer flow and material details needed to work for this store while also providing a practical foundation for the locations that would follow.
Build the Kit While Building the Store
Greater Group developed the store and the rollout system in parallel. Key fixtures were designed as repeatable components rather than one-off solutions to the Takapuna tenancy, with dimensions, materials, construction details and merchandising functions resolved so they could be issued again across future sites.
Detailed documentation captured those decisions as the project developed, creating a clear connection between the design intent and what could actually be manufactured and installed. The result was not just a completed store, but the first working version of the fixture family and planning principles behind the wider programme.
From First Store to Repeatable System
Takapuna gave LSKD a built reference for its new retail direction and Greater Group a practical benchmark for the stores that followed. The project established the core fixture language, customer journey and technical details that could then be tested and refined across subsequent locations.
Its value therefore extended well beyond a single tenancy. Takapuna converted a design direction into something that could be documented, manufactured and delivered again.