LSKD The Mount, Mt Maunganui

Mount Maunganui is one of LSKD’s strongest community markets, giving the store a role beyond simply providing another point of sale. The opportunity was to take the established retail format and give the brand a stronger physical presence in a location where its connection with customers was already well established.

The flagship still needed to sit within the wider store family, but it also needed greater presence and a stronger sense of community. The challenge was to elevate the experience without creating a completely separate concept from the network being built around it.

Greater Group worked from the established fixture language and retail principles, using them as the foundation for a more expressive flagship environment. Product, circulation and customer interaction were considered together so the store could support the energy and social character associated with the LSKD brand.

Rather than adding a standalone community zone, the broader experience was designed to feel more open and connected. The retail system remained familiar, but its application was pushed further to suit the importance of The Mount within LSKD’s customer base.

The completed store gives LSKD a stronger flagship presence in one of its most established New Zealand communities. It retains the core retail language developed across the programme while giving the format greater prominence and personality.

Within the wider rollout, The Mount demonstrates how an established store system can be elevated for a key market without requiring a completely different retail concept.