Love, Bonito

Greater Group worked with Love, Bonito to bring the digitally native fashion brand into physical retail in Hong Kong, beginning with its first permanent store on Queen’s Road Central. The project translated a customer relationship largely built online into a tangible environment where customers could discover the brand, experience the product and engage with Love, Bonito in person.

The physical experience was shaped around the qualities already central to the brand: comfort, confidence and an understanding of how women shop. Greater Group translated these into spatial planning, fitting rooms, product presentation, materials and customer touchpoints, establishing a recognisable retail language for Love, Bonito in Hong Kong.