Love, Bonito
Fashion & Apparel
Hong Kong Market Entry And Flagship Expansion For Love, Bonito
Greater Group delivered two milestone retail projects for Love, Bonito in Hong Kong — the brand’s first brick-and-mortar store outside Southeast Asia on Queen’s Road and a flagship at New Town Plaza. Together, they mark a pivotal step in the brand’s global retail expansion.
Community-Led Store
To support its entry into Hong Kong, the brief centred on translating Love, Bonito’s predominantly online presence into compelling physical environments. The objective was to express the brand’s inclusive, modern identity in-store, optimise customer flow, integrate digital touchpoints and confidently launch into a new international market.
Digital, Warm, Clear
Brand guidelines were translated into a cohesive shopfront and interior framework, with facades and skirting aligned to the global look. Digital elements were integrated to support storytelling and browsing, including a video wall, iPad stands, and in-store screens. Queue ticket points were positioned near entry, retail zones, and fitting rooms to reduce friction and improve flow.
Calm, Confident Shopping
The completed store delivers a comfortable, uplifting environment that feels distinctly on-brand while supporting modern retail behaviours. Warm palettes, greenery, and decor create an inviting mood, while digital storytelling strengthens brand presence at key touchpoints. Clear wayfinding and queue management help customers move smoothly from browsing to fitting rooms to checkout.
