CIMB Niaga
Banking & Services
Eight Years of Redefining Retail Banking in Indonesia
For more than eight years, Greater Group has worked with CIMB Niaga to transform its retail banking network across Indonesia, developing new formats that span digital lounges, hybrid branches and location-specific ATM environments.
As banking moved rapidly towards digital, the role of the branch had to change with it. Greater Group helped CIMB Niaga move beyond a single branch model, beginning with its first Digital Lounge at Kemang and evolving into increasingly integrated formats that bring self-service technology, digital interaction and face-to-face consultation into one customer experience.
Across a country as diverse as Indonesia, however, transformation could not mean standardisation. Each format responds to how and where customers bank, while local identity gives individual locations a stronger connection to place, from urban digital environments in Jakarta to distinctly Balinese expressions in Canggu and a locally adapted ATM format in Lombok.
The result is a network that balances digital progress with human service and local relevance, redefining the bank branch not as one fixed format, but as an experience capable of evolving with its customers and its market.
We partnered with greater group to deliver a new concept of digital branch that can cater to the needs of our customers at a residential area. From a conceptual stage to construction stage, greater group has always taken the extra mile in providing solutions to all the challenges given, making sure that all of our ideas were heard and vetted. Their expertise, attentiveness and professionalism have contributed remarkable values to our business and we look forward to continue working with greater group.
