A National Format Through a Balinese Lens
Bringing CIMB Niaga’s Branch Format to Bali
Canggu brought CIMB Niaga’s contemporary branch format into a location with a strong architectural identity of its own. The established network provided the foundations for the customer journey, digital experience, service planning and brand presence, while the Bali setting created an opportunity to give the branch a more specific sense of place.
Greater Group approached the project as a local expression of an established national format, carrying the principles of CIMB Niaga’s wider branch network into an environment shaped around Canggu and its architectural context.
Express the Location Through the Architecture
The interior follows CIMB Niaga’s established approach to service, self-service, consultation and digital banking, supported by the familiar red-and-white brand language. This gives customers a recognisable experience and maintains the operational principles developed across the wider network.
Canggu’s identity comes through most strongly in the architecture. A perforated façade screen draws from the geometry and repetition found in Balinese pattern-making, creating shade, depth and a distinctive street presence. More subtle references continue through the interior, integrating local character into the branch as part of the overall design language.