Breitling

Greater Group delivered two Breitling boutiques in Hong Kong, at Citygate in Tung Chung and K11 Musea in Victoria Dockside. Working from Breitling’s global store concept, the scope covered design documentation, joinery manufacture and build, translating the established retail language into two individual tenancies.

Breitling’s concept is carried heavily through its fixtures. Display cases, millwork, lighting and material finishes sit directly around a product that is viewed at close range, placing a high level of importance on fabrication accuracy and finish quality. The industrial loft language, with references to the brand’s aviation and nautical heritage, is expressed through those customer-facing details.

Greater Group connected documentation, manufacture and construction through one delivery structure. Each tenancy was resolved against its own dimensions, services and landlord requirements, with the joinery manufactured to Breitling’s standard and carried through to installation by the same delivery team.