Bespoke
Engage us for a single capability
For brands that need specialist support at one stage — strategy, design, documentation, fixture development, procurement, manufacture, installation or post-launch review.
See Bespoke
Heinemann
Sydney Airport • Travel Retail
Sydney Airport • Travel Retail
One team, engaged for as much of the chain as you need.
Greater Group can be engaged for a single capability, a complete project or an ongoing multi-site programme. The same studios, factory floor and delivery teams sit behind each model. What changes is how much of the chain a brand hands over, and how long the relationship runs.
Ways to engage
Three ways to work with us.
End-to-End
Engage us across the full journey
For flagships, first sites and new concepts requiring one accountable team across strategy, design, documentation, manufacture, procurement, fitout and optimisation.
See End-to-EndProgramme Partnership
Engage us as your rollout partner
For brands growing across multiple sites, formats and markets. We manage guidelines, design adaptation, fixture systems, procurement, rollout and governance across the wider network.
See Programme Partnership01 / 0602 / 0603 / 0604 / 0605 / 0606 / 06
New Balance — GlobalT2 Tea — AustraliaLSKD — Australia & New ZealandCIMB Niaga — IndonesiaPandora — 22 countriesOptus — Australia
Bespoke case study
New Balance
A global design adaptation programme across sixteen countries — thirty-two projects and more than fifteen flagships, adapting New Balance’s retail standards to each market, format and tenancy.
View the projectBespoke case study
T2 Tea
Build and joinery partner since 2024 across twenty-nine locations in the Australian estate — a flagship at Highpoint and a standard format at Charlestown off one core fixture family, then relocations, refurbishments, temporary trading sites and ongoing maintenance.
View the projectEnd-to-End case study
LSKD
A clearer retail direction for the brand, grown into an end-to-end programme spanning store design, joinery manufacture, project management and build across both markets.
View the projectEnd-to-End case study
CIMB Niaga
Eight years transforming a retail banking network — digital lounges, hybrid branches and location-specific ATM environments, designed and delivered as banking moved to self-service.
View the projectProgramme Partnership case study
Pandora
15 years, 22 countries, 1,200+ store projects — with 330 flagships and 50 kiosks documented across successive concept generations as custodians of the retail concept.
View the projectProgramme Partnership case study
Optus
12 years, 300+ stores, 5 retail formats across one of Australia’s largest telecommunications retail networks.
View the projectWhy brands choose us
The same studios and factory floor behind every model.
Start at Any Stage
Bring us in where the project needs us, with Strategy, Design, Procurement, Manufacture, Build or Perform engaged as standalone capabilities.
Full-Service Capability
Every bespoke engagement draws on the same people, systems and experience behind our end-to-end projects and multi-market programmes.
One Accountable Team
One team owns the outcome across design, procurement, manufacture and build, with clear accountability for programme, budget, quality and delivery.
Design Intent Through to Handover
One continuous line of responsibility carries the approved design through documentation, manufacture, installation and final handover.
Built to Scale
Systems, specifications and production are engineered for volume, creating greater efficiency and cost control as the network grows.
Consistency Across Markets
Shared guidelines, fixture systems and quality standards keep the brand consistent across sites, formats, markets and delivery teams.
Engagement FAQs
What brands ask first
What does a bespoke engagement include?
A bespoke engagement is built around the specific capability your project needs. That can include strategy, concept design, design development, documentation, procurement, manufacturing, fitout, installation or post-launch support as a standalone scope.
What does end-to-end include?
End-to-end can connect the project from strategy and design through documentation, procurement, manufacture, fitout, installation and handover. The exact scope is built around what the project requires. Perform services, including post-launch review, optimisation and ongoing maintenance, can be added where they create value.
How do you maintain consistency across markets?
We establish the programme around a shared set of design guidelines, fixture systems, documentation standards and quality controls. Each site is adapted to local conditions within that framework, allowing the brand experience to remain consistent across markets, formats and delivery teams.
Does everything have to sit under one engagement?
No. We structure the engagement around the model that best suits the brand, project and procurement strategy. Greater Group can take responsibility for the full journey, or the scope can be divided into defined stages such as Design + Build, Build only, or Design with selected procurement and manufacturing support. Each capability works independently and connects where required.
Can we start with one capability and add more later?
Yes. A bespoke engagement can remain focused on one stage or expand as the project develops. Design can extend into documentation or build, and a build scope can add procurement, manufacturing or installation without needing to restructure the entire relationship.
What is the advantage of one connected team?
Connecting design and delivery gives the people developing the design direct access to the teams responsible for costing, procurement, manufacturing and construction. Buildability, lead times, materials and cost can be considered earlier, with fewer gaps between design decisions and what is ultimately delivered on site.
What do you need to scope a programme partnership?
We typically start with the number of sites, markets, formats, rollout timeline, existing design standards and required scope. From there, we can recommend the programme structure, governance model and delivery approach that best fits the estate.
What happens after handover?
Handover can include final QA, defect management, warranties and project documentation, with further support available depending on the engagement. Perform services can extend the relationship into post-launch review, maintenance, optimisation, refresh programmes and future projects, without needing to form part of the original end-to-end scope.
We chose Greater Group as our partner for store design, approval process and build.
“During my time as CEO at Pandora I worked closely with Greater Group developing our retail network of concept stores. We chose Greater Group as our partner for store design, approval process and build as we liked their hands-on approach to resolving all issues small or large and their keen attention to detail. Greater Group were manufacturing custom designed Pandora furniture not only for the Australian market but also for the global Pandora business.”
Even with the toughest projects, they are always one step ahead.
“I started collaborating with Nina and Greater Group team in 2017 and, to date, each and every project we do together has been amazing. Working in a Travel Retail sector, projects have a faster pace and turnaround demands. Even with the toughest projects, they are always one step ahead, and the combination of their pro-activity and problem solving skills makes working with them an enjoyable time. The effectiveness of their coordination, communication and overall project management is truly remarkable.”
Executing the brief with the utmost professionalism within a tight time frame.
“The team from Greater Group implemented an intelligent VM strategy and provided us with the visual hierarchy guidelines for further national roll-outs that are cost efficient, easy to install and allow for adaptability across all our platforms. We were impressed by the creativity and innovation Greater Group poured into this project, executing the brief with the utmost professionalism within a tight time frame.”
It’s chic and sophisticated yet still warm and welcoming to our customers.
“Greater Group did an excellent job following the project brief to deliver results that perfectly align with our vision for the updated interiors. We wanted to take a fresh approach to the visual appearance of our clinics but it was important for the characteristic features of the previous design to still be present. We love the refreshed look, it's chic and sophisticated yet still warm and welcoming to our customers.”