The Pulse by Coca-Cola
Hospitality
Bringing the Bar Into the Stadium Bowl
Connect Hospitality Directly to the Arena
Greater Group, through our specialist hospitality division TableFive, developed The Pulse as a new hospitality venue connecting an internal space with an external platform at Marvel Stadium. The platform brings guests out towards the arena, creating a place to drink, gather and watch the event from within the stadium bowl.
The brief combined bar service, live viewing and entertainment within one venue. The layout needed to move large groups between the internal bar and external platform, maintain clear access to service points and provide viewing positions that keep guests connected to the event.
Organise the Venue Around the View
Greater Group used the external platform as the organising element of the venue. The internal bar provides the primary service point, with circulation leading guests naturally towards the open platform and views across the arena.
Standing areas and furniture support groups gathering around the event, with clear movement maintained between the bar and viewing areas. Coca-Cola branding is integrated into the finishes and environmental elements, establishing The Pulse as a recognisable destination within Marvel Stadium.
A Bar Embedded in the Live Event
The Pulse places drinking, gathering and live viewing within one connected venue. Guests can order inside, move onto the platform and remain visually connected to the arena throughout the event.
The format also supports different uses across the stadium calendar, including event-day service, entertainment and private functions. The result gives Marvel Stadium a hospitality venue that draws its identity directly from its position within the bowl.
