Nike x JD Sports

Nike’s presence within JD Sports was already established across multiple markets. Rather than redesigning the entire environment, the brief was to maximise the impact of targeted enhancements within the existing footprint, budgets and fixture systems.

The focus was on identifying the interventions that would deliver the greatest uplift to brand presence, product presentation and customer engagement—creating a more premium Nike experience without the cost and disruption of a full refit.

Greater Group focused on a series of targeted, high-impact enhancements that elevated the existing environment without requiring a complete rebuild. The approach centred on a refreshed wallbay design, an evolved NCX fixture system, enhanced footwear presentation and updated visual merchandising to strengthen the overall Nike brand experience.

Designed as a modular enhancement package, each intervention could be integrated into existing trading stores with minimal disruption. The scalable system enabled consistent adaptation across multiple markets, delivered first in Singapore and Malaysia and now extending into Thailand, Australia and New Zealand.

The result is a refined shop-in-shop environment that transforms the perception of the existing space without requiring a complete refit. Through targeted fixture enhancements and updated visual merchandising, Nike’s presence was elevated across JD Sports stores in Singapore and Malaysia, with the same enhancement package now extending into Thailand, Australia and New Zealand, creating a more contemporary, engaging and scalable retail experience.