Avis Budget Group Tullamarine Airport

Melbourne Airport Tullamarine is one of the most prominent locations within Avis Budget Group’s Australian network, with high passenger volumes and Avis and Budget presented side by side. The brief was to create a flagship environment that brought the wider retail standard together at scale, giving both brands a strong presence while making the customer journey clear and efficient within a busy airport setting.

As a major airport location, the project also needed to accommodate short dwell times, high transaction volumes and customers arriving with luggage, while working within fixed tenancy boundaries and airport operating requirements. The opportunity was to demonstrate how the components developed for the broader network could come together as a complete flagship experience.

Greater Group delivered the project across design, procurement and build, drawing on the same component library developed for the wider Avis Budget Group rollout. Standardised service pods, Avis Preferred and Budget Fastbreak counters and branded elements provided the foundation, while the planning, queuing, sightlines and customer approach were resolved specifically for the Tullamarine environment.

The joinery system allowed the two brands to maintain their individual identities while creating consistency in how customers move through and interact with the space. Greater Group managed the components through procurement, manufacture and installation, applying the same quality-controlled process used across the wider network. The ABG programme prototypes, manufactures and quality-checks fixtures through Greater Group’s Australian manufacturing facility before they are shipped to site.

The completed Tullamarine location brings the Avis and Budget retail standard together in one of the network’s highest-profile environments. Side-by-side brand frontages, dedicated service points and a consistent family of fixtures create a more cohesive customer experience while allowing each brand to retain its own visual identity.

More than an individual airport fitout, Tullamarine demonstrates the retail system at flagship scale. The same components designed to make the wider rollout efficient and repeatable are brought together here as a complete environment, creating a reference point for how the Avis and Budget brands can be delivered across future locations.