Store Concept Refresh
Tissot required its Grand Indonesia store to be redesigned to match updated global concept guidelines while keeping the brand’s heritage visible in-store. The brief focused on improving customer movement, strengthening product storytelling, and introducing concept features that support browsing and education. The store also needed a sleek, contemporary look that feels consistent with the wider network of watch boutique design standards.
Guided Concept Delivery
The design and working drawings were developed to follow Tissot’s concept requirements while translating the look into a buildable, consistent store environment. A neutral base palette was applied with signature red accents, alongside repeated glass elements and black anodised aluminium. Key finishes were coordinated across shopfront, walls, flooring and fixtures to maintain a sleek, modern retail expression.
Stronger Storytelling Zones
The refreshed store delivers a clear, customer-friendly layout that encourages exploration and interaction. The Safe Display was positioned as the most prominent focal point, framed with brand identity. The Historic Corner was introduced as an educational touchpoint, using imagery and lighting to communicate Tissot’s heritage. A video wall reinforces product storytelling, while the updated zoning improves circulation and supports a more engaging retail fit-out experience.
