Evolving A Trusted Retail Partnership
Through ongoing partnerships covering VM design, retail environment enhancement, temporary retail formats and future-ready store frameworks, greater group has supported Singtel’s retail transformation. The Jurong Point flagship represents the next step — redefining the telco retail experience through immersive technology zones, personalised consultation and clear brand storytelling.
Strategic Flagship Experiential Design
Leveraging deep brand familiarity, we translated Singtel’s retail vision into a structured experiential retail framework. Clearly defined zones for device discovery, smart home engagement, SME consultation and sustainability were integrated into a seamless customer journey balancing innovation, operational clarity and flagship presence.
Flagship Benchmark For Future Stores
Jurong Point stands as Singtel’s most advanced physical expression to date — an immersive telco retail environment that strengthens engagement and supports personalised service. The store establishes a strategic benchmark for future network evolution, built on a foundation of long-term collaboration and retail expertise.
