SharkNinja

Asia Pacific

Retail Design Guidelines and Multi-format System for APAC

greater group developed a comprehensive Retail Playbook to support SharkNinja’s APAC expansion and market entry, defining a unified retail framework across Shark Beauty, Shark Home and Ninja Kitchen. The system establishes clear standards for fixtures, formats and in-store experience, enabling consistent yet flexible execution across permanent installations, pop-ups and temporary activations throughout the region.

IndustryTechnology & Telco

Project ExecutionAsia Pacific

Project ScopeDesign Strategy & Guideline

01 - Project Brief

Scalable Retail Formats Across APAC

SharkNinja required a unified retail guideline to support rapid growth across Asia Pacific, ensuring brand consistency while accommodating varied footprints and retail typologies. The system needed to flex from Pop-Ups to shop-in-shop and standalone environments, with pilot locations in Indonesia validating operational efficiency, visual impact and localisation capability.

02 - Our Approach

Modular Design For Rollout

We developed a modular pop-up retail design engineered for speed, adaptability and cost control. Standardised fixtures, material palettes and demo zones form a cohesive design language, while flexible configurations respond to site constraints. Pilot implementations across Indonesia tested multiple formats, refining the toolkit for seamless replication across APAC markets.

03 - Project Outcome

Consistent yet Locally Adaptable

The result is a future-ready experiential retail system that enables live demonstrations, immersive storytelling and strong visual presence in high-traffic environments. With proven pilot success, SharkNinja now holds a scalable retail platform that balances global brand integrity with regional flexibility, accelerating confident expansion throughout Asia Pacific.

Multi-format Pilot Success in Indonesia

Pilots across Indonesia validated a flexible experiential retail ecosystem performing across both permanent and temporary settings. From SIS showcases at SEIBU and SOGO department stores, to Pop-Up formats in Lippo Supermall and high-impact activation at Jakarta Fair, the Retail Playbook proves how SharkNinja can enter new APAC markets with confidence, consistency and speed.