Building A Regional Retail Framework
Nike appointed greater group to develop a scalable retail playbook for Nike Kids within Foot Locker stores across APAC. Our scope encompassed retail strategy, concept design, documentation, procurement guidance, project management and installation support — establishing a modular system that strengthens brand presence, enhances navigation and enables efficient regional rollout.
Modular Play-Led Design System
We created a flexible shop-in-shop design system structured around life-stage zoning, modular fixtures and clear brand storytelling. Engineered for durability and compliance, each component supports adaptability across footprints and markets, ensuring operational efficiency while maintaining a distinctive Nike Kids identity within Foot Locker stores.
A Repeatable APAC Rollout Model
The result is a modular retail framework designed as a value-engineered kit of parts, enabling seamless adaptation across markets without recreating concepts from scratch. It balances clarity and operational efficiency while integrating fun, child-friendly interactive elements simplifying replication and supporting scalable APAC expansion.
