Expanded Space, Elevated Heritage
Delaware North required the MCC retail store to be expanded and repositioned as a premium destination within the MCG. The brief called for a cleaner customer journey, stronger product presentation through engineered wall bays, and a high-end finish that still honours club heritage. The space needed to feel brighter and easier to navigate while supporting increased inventory and peak event trading.
Wall Bays And Flexible Joinery
A reconfigured plan was developed to increase openness, improve circulation, and create a clear merchandising rhythm. Wall bay joinery was engineered to improve visibility and accessibility, and flexible elements were integrated to support future remerchandising. Lighting was upgraded using integrated LED joinery lighting to lift brightness and focus attention on the product. Heritage cues were carried through controlled materials, colour, and detailing.
A Brighter Store Experience
A premium retail environment supports smoother browsing and stronger product discovery within a heritage setting. Merchandise is showcased through engineered wall bays and focused lighting, while clear circulation supports peak event crowds. The renewed space feels distinctly MCC without becoming themed — the modular joinery allows the offer to be refreshed quickly as ranges and seasons change.