Game Day Ready
Delaware North required the MCG Shop to be upgraded for speed, visibility, and high-volume event trading. The brief called for a flexible retail layout with adaptable joinery, stronger shopfront and in-store signage, and an improved checkout model. Self-service kiosks needed to be integrated alongside manned points of sale to streamline transactions, reduce wait times, and keep customer flow clear.
Wayfinding Checkout And Flexibility
A clearer layout was developed to improve circulation and support an efficient customer journey. Flexible joinery was engineered to allow quick resets for seasonal ranges and promotions. Illuminated signage and posters were integrated to strengthen visibility and guide customer movement. Self-service checkout kiosks were incorporated alongside manned points of sale, and integration was planned to suit existing infrastructure.
Faster Queues Clearer Flow
The shop supports quicker purchasing and smoother movement during peak event periods. Self-service and manned checkouts work together to reduce queues, while signage and layout clarity help customers navigate and find key products. Flexible joinery allows rapid remerchandising for promotions and new ranges, strengthening day-to-day efficiency within the MCG’s heritage setting.