Two Sites, One Modernisation
Two strategic initiatives were defined to elevate Matahari’s store identity and customer experience. Lippo Mall Puri required an integrated visual merchandising system that reduced clutter, improved navigation, and delivered consistent brand messaging across touchpoints. Supermall Karawaci required a new “House of Specialists” format that shifted a traditional department store into curated lifestyle zones with stronger journeys, digital integration, and a future-ready retail identity.
Clarity, Zones, Digital Lift
A clear message hierarchy and modular VM toolkit were developed to simplify wayfinding and support fast seasonal updates without increasing workload. For the flagship, the concept was structured as store-within-a-store specialist zones, supported by a consistent interior language that keeps the overall identity cohesive. Digital facades and in-store touchpoints were integrated to lift visibility and engagement with lighting and spatial patterns.
Scalable Retail Transformation
The two initiatives advanced Matahari’s modern retail positioning by improving communication clarity, customer flow and brand consistency. The Lippo Mall Puri pilot delivered a repeatable VM framework that supports flexible storytelling and stronger social engagement. The Supermall Karawaci flagship introduced a curated store-within-a-store concept at scale, combining specialist zones with cohesive design controls to elevate experience.
