Scaling for Rapid Growth
LSKD required a robust retail design system to support its rapid expansion across Australia and New Zealand. The brief centred on creating an immersive environment that reflects performance, ambition and culture — ensuring each new location could scale efficiently without diluting the brand’s bold, high-energy presence.
Integrated Design and Build
We developed a modular sports retail design toolkit anchored by flexible VM systems, durable materiality and impactful brand storytelling moments. Layouts prioritise product flow and activation zones, while back-of-house planning supports operational clarity. The framework enables rapid deployment and consistent execution across all retail
footprints.
Future-ready Retail Programme
The completed sports retail roll-out establishes a unified yet adaptable store network across Australia and New Zealand. Built as a flexible system applicable to any footprint, it enables streamlined delivery and cost efficiency while reinforcing LSKD’s performance-driven culture — creating a scalable platform for expansion into future markets.
