Consistent Experience Across Singapore
Chen’s required a consistent restaurant brand experience across two Singapore locations. OUE Downtown Gallery needed a bright, refined update within 990 sq ft, with flexible seating, improved sightlines, a side station, and a defined delivery pick-up area, while retaining the existing kitchen layout. Paragon Orchard required a premium benchmark that builds on the Downtown foundation with a more intimate, upscale guest experience and seamless flow.
Planned for Ease And Lift
Clear zones for tasting, service, and dining were planned to protect circulation and bar efficiency within a compact footprint. Materials and furniture were specified for durability and ease of maintenance in a high-traffic environment. Documentation, design management, and procurement were managed to maintain control over detailing, cost, and brand alignment across the programme.
Clearer Flow for Stronger Presence
A cohesive Chen’s identity is delivered across CBD and Orchard. At Downtown, seating capacity and day-to-day operations are improved without expanding the footprint. At Paragon, a more premium and intimate interpretation is delivered for a flagship mall context, with refined cultural references that avoid a themed feel. Together, both restaurant fit-outs strengthen brand clarity, guest comfort, and service performance.
